Gabriela Mendelski
Human-to-human design.
Before the interface come executive functioning, cognitve load, habit formation, and decision-making under uncertainty.
I work on systems where getting wrong how people understand, decide and act is expensive.
My experience includes over three years as a designer, more than seven years studying and applying neuroscience, ten years as a healthcare professional, and a lifetime as a human being.
Learn more
Gabriela Mendelski
Human-to-human design.
Before the interface come executive functioning, cognitve load, habit formation, and decision-making under uncertainty.
I work on systems where getting wrong how people understand, decide and act is expensive.
My experience includes over three years as a designer, more than seven years studying and applying neuroscience, ten years as a healthcare professional, and a lifetime as a human being.
Learn more
Gabriela Mendelski
Human-to-human design.
Before the interface come executive functioning, cognitve load, habit formation, and decision-making under uncertainty.
I work on systems where getting wrong how people understand, decide and act is expensive.
My experience includes over three years as a designer, more than seven years studying and applying neuroscience, ten years as a healthcare professional, and a lifetime as a human being.
Learn more
UX Work
UX Work
UX Work
Portfolio
Portfolio
Portfolio
Task-Based Healthcare
Task-Based Healthcare
Sensory-Led Dark Mode
Sensory-Led Dark Mode
ADHD-Friendly Study Experience
ADHD-Friendly Study Experience
Mental Health Support Network
Mental Health Support Network
Brand & Content
Brand & Content
Brand & Content
More work!
More work!
More work!
Identity
Visual systems and brand guidelines.
Logo
Brand Guidelines
Design & Redesign
Branding & Rebranding
I build identities from a brand's values, intent and personality, so what stays consistent actually means something. When it looks the same everywhere it appears, people spend no effort working out who it is or what it stands for — the identity carries that, and attention is freed for the message.
Content & Social
Posts, carousels, visual writing.
Post Design
Colour Pallete
Voice & Tone
Templates
Content
Carousels
Stories
Scripts
I design your feed and content to be recognised at a glance. A feed is scanned, not read — every post gets a fraction of a second to register as yours and make its point before the thumb moves on. Authenticity is what makes that recognition possible, so we steer clear of anything generic — together.
UGC
Original content made for brands.
Videos
Photos
Carousel
Scripts
Captions
I make content that carries the brand but reads as a person. The brain handles a person talking to it differently from a brand selling to it — filmed and framed to feel native to the platform, it reaches people with their guard down, and the recommendation is heard before it gets filtered as advertising.
Identity
Visual systems and brand guidelines.
Content & Social
Posts, carousels, visual writing.
UGC
Original content made for brands.
How I work
How I work
How
I work
Process
Process
Process
1. Start from humans
How do your users think, decide and adapt under load? Behavioural science before wireframes.
1. Start from humans
How do your users think, decide and adapt under load? Behavioural science before wireframes.
1. Start from humans
How do your users think, decide and adapt under load? Behavioural science before wireframes.
2. Map the system
What do your users need to achieve through you? How? Flows, states, edge cases. What the screen hides, the diagram reveals.
2. Map the system
What do your users need to achieve through you? How? Flows, states, edge cases. What the screen hides, the diagram reveals.
2. Map the system
What do your users need to achieve through you? How? Flows, states, edge cases. What the screen hides, the diagram reveals.
3. Collaboration
Devs, managers, SME's and all stakeholders are my partners in crime: building an effective and sustainable solution.
3. Collaboration
Devs, managers, SME's and all stakeholders are my partners in crime: building an effective and sustainable solution.
3. Collaboration
Devs, managers, SME's and all stakeholders are my partners in crime: building an effective and sustainable solution.
4. Decide, and name the trade-off
Every decision comes with what it cost — stated, not buried.
4. Decide, and name the trade-off
Every decision comes with what it cost — stated, not buried.
4. Decide, and name the trade-off
Every decision comes with what it cost — stated, not buried.
5. Measure what changed
Cognitive load, error, completion — tied back to a business metric.
5. Measure what changed
Cognitive load, error, completion — tied back to a business metric.
5. Measure what changed
Cognitive load, error, completion — tied back to a business metric.
You ask...
You ask...
FAQs
FAQs
FAQs
What kind of designer are you?
I’m a Experience and Product Designer with a background in neuroscience and behavioural research. I work across research, product strategy, interaction design and UI, with a particular interest in complex products where clarity, accessibility and human behaviour have a meaningful impact on outcomes. Over time, I realized that my problem-solving skills and understanding of how humans think, learn and decide were not limited to UX or product. Since then, I have collaborated in various ways to help businesses and personal brands convey their messages and reach their audiences.
How does neuroscience influence your design work?
What types of problems do you work best on?
What can I hire you to help with?
Can you help me with across branding and social media?
Can you work with the visual identity I already have?
What kind of designer are you?
I’m a Experience and Product Designer with a background in neuroscience and behavioural research. I work across research, product strategy, interaction design and UI, with a particular interest in complex products where clarity, accessibility and human behaviour have a meaningful impact on outcomes. Over time, I realized that my problem-solving skills and understanding of how humans think, learn and decide were not limited to UX or product. Since then, I have collaborated in various ways to help businesses and personal brands convey their messages and reach their audiences.